@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix schema: <https://schema.org/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .

<https://data.hooray.media/ontology/special-occasion> a skos:Concept, schema:DefinedTerm ;
    skos:prefLabel "Special Occasion" ;
    schema:name "Special Occasion" ;
    skos:definition "SpecialOccasions, an Events subclass, encompasses **unique or otherwise novel occasions** that mark significant moments, achievements, or milestones in people's lives, including birthdays, anniversaries, graduations, holidays, and other meaningful celebrations. In lifestyle coverage, special occasions represent **celebration and milestone recognition** that combine meaningful moments with social connection, providing families, couples, and individuals with opportunities to celebrate important events while creating lasting memories and strengthening relationships.\n\nIn Hooray Media's lifestyle context, special occasions content includes **life milestones** (birthdays, anniversaries, graduations, achievements), **holiday celebrations** (holidays, religious observances, cultural celebrations), **family events** (family reunions, family milestones, generational celebrations), and **personal achievements** (career milestones, personal accomplishments, life transitions). Special occasions bridge **celebration and connection**, offering participants opportunities to mark important moments while bringing people together for shared joy, recognition, and relationship building.\n\nFor families, special occasions provide opportunities to celebrate important milestones and achievements while creating lasting memories and strengthening family bonds through shared celebrations. For couples, it offers opportunities to celebrate relationship milestones, romantic occasions, and shared achievements while creating meaningful experiences together. For individuals, it delivers opportunities to celebrate personal achievements, life transitions, and meaningful moments while sharing joy with friends and family." ;
    skos:inScheme <https://data.hooray.media/ontology/AudienceFitScheme> ;
    skos:broader <https://data.hooray.media/ontology/couples-audience> ;
    skos:altLabel "Celebrations" ;
    skos:altLabel "Milestone Events" ;
    skos:altLabel "Special Events" .