@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix schema: <https://schema.org/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .

<https://data.hooray.media/ontology/shopping> a skos:Concept, schema:DefinedTerm ;
    skos:prefLabel "Shopping" ;
    schema:name "Shopping" ;
    skos:definition "Shopping, a ThingsToDo subclass, encompasses **the activity of browsing and purchasing goods and services** from retail establishments, online stores, markets, and other commercial venues, including both essential purchases and recreational shopping experiences. In lifestyle coverage, shopping represents **retail experiences and consumer choice** that combine practical purchasing with social interaction and personal enjoyment, providing families, couples, and individuals with opportunities to acquire needed items while enjoying the experience of browsing, comparing, and selecting products.\n\nIn Hooray Media's lifestyle context, shopping content includes **shopping experiences** (retail therapy, browsing, product discovery), **shopping venues** (malls, boutiques, markets, online shopping), **shopping occasions** (gift shopping, family shopping, personal shopping), and **shopping strategies** (budget shopping, comparison shopping, seasonal shopping). Shopping bridges **practicality and enjoyment**, offering participants opportunities to meet their purchasing needs while providing social interaction, product discovery, and personal satisfaction through the shopping experience itself.\n\nFor families, shopping provides opportunities to acquire needed items while teaching children about consumer choices, budgeting, and responsible purchasing decisions. For couples, it offers shared experiences and opportunities to shop together for gifts, home items, or personal needs. For individuals, it delivers opportunities for retail therapy, product discovery, and personal satisfaction through the shopping experience and the acquisition of desired items." ;
    skos:inScheme <https://data.hooray.media/ontology/ActivityTypeScheme> ;
    skos:broader <https://data.hooray.media/ontology/activity-type> ;
    skos:altLabel "Retail Shopping" ;
    skos:altLabel "Shopping Activities" ;
    skos:altLabel "Shopping Experiences" .