@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix schema: <https://schema.org/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .

<https://data.hooray.media/ontology/health-conscious> a skos:Concept, schema:DefinedTerm ;
    skos:prefLabel "Health-Conscious" ;
    schema:name "Health-Conscious" ;
    skos:definition "Audience segment actively prioritizing health and wellness -- gym-goers, clean eaters, parents seeking organic and non-toxic options, fitness-minded families, and the growing Tampa Bay demographic that reads ingredient labels, asks about allergen menus, and chooses activities based on health benefits. Cross-domain: applies to restaurants (healthy menus, vegan options), activities (fitness, outdoor), and health content." ;
    skos:inScheme <https://data.hooray.media/ontology/AudienceFitScheme> ;
    skos:broader <https://data.hooray.media/ontology/by-interest> .